So what will be the top marketing trends that will dominate 2015…
No big surprises... It’s all digital! The Internet has massively altered the way in which information is shared and had a huge impact on marketing. More businesses are finding success publishing original content rather than advertising.
One of the big buzz words is ‘content marketing’, a way of businesses gaining trust with their customers through creating valuable audience specific content such as entertainment or insight then pushing through a variety of channels such as social media, blogs and eZines.
Use of Videos for marketing purposes has been growing and is likely to continue into 2015.
Being ‘mobile-friendly’ is essential with the use of smartphones. According to Forbes, “87% of connected devices sales by 2017 will be tablets and smartphones.” It’s important to provide a positive experience to users, businesses that aren’t on-board are likely to suffer.
Ad Retargeting which has grown over the last few months will continue into 2015 - identifying customers who have searched or browsed for a particular product or service then targeting them with digital banner ads. Through this method you can reach the 1,000’s but conversion levels are lower... great for brand building.